Post by account_disabled on Jan 9, 2024 5:34:00 GMT
Halloween is approaching , the night of monsters, witches and fear. But on this terrifying date there is something that scares more than the ghosts: the data surrounding the educational system in Romania . The campaign that Save the Children Romania has launched together with McCann Bucharest pivots on these terrifying figures . "Truly Scary" addresses the true monsters that threaten education in the country: the lack of resources for online education, the poor training of teachers, the alarming school dropout rate and functional illiteracy. To make this reality visible, the organization supports its campaign with data that gives a good account of the problems facing the educational system: 1 in 2 students joins online classes from a mobile phone, 28% of students do not has the tools to join home education , 3 out of every 20 children drop out of school, 41% of students are functionally illiterate and 43% of teachers do not have the resources to teach online.
In the "Truly Scary" campaign, all this data appears recorded on traditional Halloween pumpkins - which are then sent to authorities, media and influencers - with the aim of alerting about the situation of the educational Email Data system and the digital divide in the country. , as well as encouraging donations to end this data. If you do not display the embedded video correctly, click here . «For this Halloween, the monsters of Romania's educational system hit harder than any other. These monsters exist and they do not hide under the bed, but they turn against us as future adults who did not have the opportunity to lead a normal life, who become victims of violence or aggressors, who become unemployed and dependent on the State again.
We hope people will join this campaign and donate. We hope that the authorities will join this campaign and take the necessary measures to improve the situation,” says Gabriela Alexandrescu, director of Save the Children Romania. Data sheet: Catalin Dobre – Chief Creative Officer McCann Worldgroup Romania & Regional CD McCann Central East Europe Lia Bira – Group Creative Director Irina Popp – Group Creative Director Andrei Paduraru – Senior Copywriter Eugen Preda – Senior Art Director Madalina Patachia – Senior Account Manager Tiberiu Munteanu – Head of AV Production Alexandru Platon – AV Producer Alexandru Ionescu – AV Producer Manole Sava – photographer Save the Children Romania.
In the "Truly Scary" campaign, all this data appears recorded on traditional Halloween pumpkins - which are then sent to authorities, media and influencers - with the aim of alerting about the situation of the educational Email Data system and the digital divide in the country. , as well as encouraging donations to end this data. If you do not display the embedded video correctly, click here . «For this Halloween, the monsters of Romania's educational system hit harder than any other. These monsters exist and they do not hide under the bed, but they turn against us as future adults who did not have the opportunity to lead a normal life, who become victims of violence or aggressors, who become unemployed and dependent on the State again.
We hope people will join this campaign and donate. We hope that the authorities will join this campaign and take the necessary measures to improve the situation,” says Gabriela Alexandrescu, director of Save the Children Romania. Data sheet: Catalin Dobre – Chief Creative Officer McCann Worldgroup Romania & Regional CD McCann Central East Europe Lia Bira – Group Creative Director Irina Popp – Group Creative Director Andrei Paduraru – Senior Copywriter Eugen Preda – Senior Art Director Madalina Patachia – Senior Account Manager Tiberiu Munteanu – Head of AV Production Alexandru Platon – AV Producer Alexandru Ionescu – AV Producer Manole Sava – photographer Save the Children Romania.